Smartphone App Development: Expert Advice from the Leading U.S. Software Company

Conquer mobile market with your own smartphone application!
Our smartphone app development company has been building and delivering mobile applications for over six years gaining a valuable experience and deep understanding of users needs and mobile trends. We have collected savvy business analysts and collaborative project managers, talented designers and proficient programmers, experienced software engineers and competent QA experts and teamed them up with a common goal to bring innovations in our everyday life and work. We know the mobile sector inside out and can share our expertise and insight bringing to life your forward-looking ideas.

How to start your first smartphone app development?

The demand for smartphones in business and simply everyday life is continuously rising asking for more memory for mobile applications that can transform portable devices into an efficient tool for any needs. Business people looking at this tendency can see that business smartphone app provides hundreds of opportunities for companies empowering staff and engaging customers while time to market is a key to a successful mobile strategy. But even when you need to reach the market as soon as possible keep in mind that haste makes waste. We would like to share with you a checklist of key aspects that should be considered before starting mobile app development.
  • Careful research

  • Specifications determination

  • Are you planning to monetize your smartphone app?

  • Define your budget

  • Select a company that provides Quality Assurance

  • Create buzz

Careful research

It is not enough to come up with the main purpose of the application. To develop a clear concept, you will need a solid foundation of data which will help to build a right mobile strategy. When we talk about data we mean market research, competitors analysis, users study. You should find out how to make the product special, unique so that users wanted to prefer it to the products of the competitors. Professional companies, like ours, usually have a whole department of business analysts who provide this service creating a report on the research providing you with expert idea verification and project estimation.

Specifications determination

Approaching to the smartphone app developers you will be asked for a list of the project specification. Based on the target audience analysis you should determine what platform the smartphone program should run. According to the app purposes, define its feature set. Are you looking for a productive app for the employees or an interactive app for the customers? Do you need secure data storage with real-time updates? Or Push Notification functionality to engage users? Do you want to integrate Social Media features to promote the business brand? Try to capture a clear vision of the app idea. Don’t worry if you don’t know all the answers, our team will be happy to clarify each of these aspects and help to find the most preferable solution.

Are you planning to monetize your smartphone app?

Answer this question before you begin the development process because some of the monetization strategy aspects should be integrated into the application architecture. For instance, if you want to have paid content such as premium profiles, virtual currency or additional content, you should inform a development team about it. The same is with in-app advertising. If you want to generate the revenue from banners, video or any other type of advertisements integrated into the program, developers should integrate AdWords or some other third-party platform that will enable such source of income. We also don’t recommend you to price the smartphone app as soon as it is released in the app stores. Give users time to get acquainted with the program, to see its benefits, to love it.

Define your budget

Cheap app development will result in a waste of money and time, and can even dramatically influence your company reputation. For a high-quality application that generates revenue, you will need expert developers who obtain proficient expertise and skills. App development can cost from $10,000 to millions of dollars depending on your requirements and project complexity. Average MVP (minimum viable product) development in our company varies from $30,000 to $40,000. Get a free quote form our company and keep in mind the project budget.

Select a company that provides Quality Assurance

Quality Assurance is a thing that protects your brand reputation. It is essential to ensure that you present a high-quality application to the customers. It should be secure, stable, resist to stress, perform well, be usable - there are many other aspects that should be tested before launch. Our company can ensure that we deliver only the first-class quality. Moreover, our QA experts start to analyze your smartphone app project at the conception stage forecasting potential challenges and using this data to eliminate serious bugs from the very beginning. Following testing help us to bring the program to the perfection.

Create buzz

Besides creating an application which has an intuitive and engaging design in combination with powerful functionality, for success, you need to create buzz before the launch. The program marketing should start at the appropriate time at least before 2 or 3 weeks of the launch to prepare the target audience for an upcoming release, and then you can rely on the desired response attracting more users. During the subscription of the smartphone application to the app stores pay attention to the description. People who face the application for the first time will read its description comparing to the others and based on what they read users make a choice whether to download it or not. The first three lines which are displayed in the Google Play Store and the Apple App Store should be eye-catching to make users tap on “Read more...” button.

Native Apps: iOS or Android?

If your aim is to deliver the best user experience to the customers, then you should opt for native smartphone app development which due to SDKs and APIs lets developers utilize all the capabilities of the smartphones providing a maximum of its functionality. But not everyone can afford development of the app for two or three platforms simultaneously facing the dilemma whether to prefer Android or iOS.

Android OS

First of all, think of the target audience and smartphone application goals. Android operating system has the largest market share embracing multiple well-known brands such as Samsung, Sony, LG and others. It allows a higher level of customization due to its openness. If your primary goal is to reach a mass audience and promote your brand first, it might be better to consider Android app creation. On the other hand, the fact that Android Market is fragmented makes the development complicated requiring extra work on both design and coding parts. The variety of screens and some changes in the operating system made by brands make it difficult and almost impossible to deliver the application which provides seamless performance on all the Android devices.

iOS platform

iOS takes the second place in the smartphone market share with over half of a billion users. iOS may be more restricted, but at the same time, it is the most secure and stable platform which let developers enough capabilities to personalize the program and empowering people with impressing functionality. iOS users are known as people willing to pay, offering great monetization opportunities and providing a new source of income. The functionality of Apple devices, invulnerability and power of the operating system, and the quality of the products make Apple’s smartphones the best device for running a business. That is why if you strive to build a productive application that works with mission-critical data and empowers the employees iOS app creation is also considered to be the best option for business.
  • Pros and Cons of cross-platform applications

  • Advantages of developing cross-platform apps

  • Drawbacks of cross-platform frameworks

Pros and Cons of cross-platform applications

Today mobile app development is a “must have” thing for businesses of all sizes. And of course, you would like to maximize the audience reach making an application that runs several platforms. Native development will ensure the most engaging and attractive user experience but will require a high cost. An alternative option is a cross-platform development which will let you reduce the cost and reach multiple operating systems including iOS, Android, and Windows.

Advantages of developing cross-platform apps

- There exist numerous cross-platform frameworks which reduce the development time saving the money of the smartphone app budget.

- These frameworks let developers write a reusable code so that programmers don’t need to code for each specific platform and spend less time on the development process.

- Access to numerous plugins and modules allow developers to benefiting from other tools and services enriching programs with additional functionality and using native features.

- Additionally, major frameworks also provide an opportunity to integrate the program with cloud services.

Drawbacks of cross-platform frameworks

You will never get a cheap and at the same time high-quality product. Cross-platform frameworks have their disadvantages, and it is necessary to make the decision if you are ready to run associated risk. Cross-platform development costs less, but it is still an intensive investment which supposes to pay off in long-term prospects.

- Cross-platform apps provide nearly native experience but still might not support every feature of an operating system limiting the app functionality.

- The program can be slower due to cross-compilation process.

- The cost of the development can also rise due to the design needs. Designers still have to adjust UI/UX design to all the screen sizes you are interested in, so that even if code writing time is reduced due to reusability of the code parts design should be made individually for each device to provide the responsive user experience. Besides, designing for iOS and Android smartphones is different as far as the UI/UX conventions are different.

- Finally, all the operating systems are too different making bugs appearance inevitable.

Agile methods for a custom solution

We are professional smartphone app developers with six years of experience and hundreds of success stories under the belt. For the time we are engaged in software development for smartphones and other mobile devices we have established a seamless development process based on Agile methodology. Our process implies iterative development cycles, ensuring flexibility and transparency for our clients. As we tailor smartphone applications to our customer’s requirements, it is essential to meet his or her needs; that is why our custom smartphone application gets client’s feedback throughout the process so that we can make improvements in the course of the process delivering results that match customers’ expectations. Whether you need a native or cross-platform app, our team will ensure that you will have the first-class product which helps you achieve desired business objectives.